Oldsmobile Series 60

William Durant growing General Motors had several strong brands within the company. In late 1930s Oldsmobile was considered to be the second strongest engineering division. Despite surviving the horrific economic aftermath of the Great Depression, Oldsmobile sales were feeling the negative effect.

Their creed was rather simple – to offer consumers value for the money vehicles. Well engineered stylish Oldsmobile cars often came out with technologically advanced features.

It took years to earn a reputation of the most creative division of General Motors, but when company invested in new tooling and assembly the future of Oldsmobile was secured. It is easy to get confused when it comes to early Oldsmobile models.

At the time they didn't particularly care about model naming policy, so standards would often change without any particular reason. In 1932 Oldsmobile based their production on two series, F and L model cars.

In 1939 series F was renamed to Series 60, while L mark divided into Series 70 and Series 80. Main difference between the series was engine performance. Series 60 had a basic straight six engine placed on typical A-body construction. It represented entry level position among Oldsmobile models for an entire decade.

Standard General Motor Company parts and components were used, making them competitive with Chevrolet and Pontiacs of the era. A semi automatic Safety Automatic Transmission was part of regular equipment. In essence, you would need the clutch to start the car and later it would shift gears automatically. The following year Hydramatic automotive transmission was available at an additional cost.

In 1939 Oldsmobile Series 60 was offered in four different body styles including a business coupe, club coupe, two door sedan and four door sedan. All of the options were based on a 115 inch wheelbase with elegant exterior design. Interior design was also keen on details, such as padded posterior part of the front seats for additional protection.

Oldsmobile management in 1940 decided for the first time to name the Series 60, 70, and 90. Their new according names were the Special, Dynamic and Custom Cruiser. There were two main options of Series 60, Special 66 and Special 68. Oldsmobile Special 66 was powered by a six cylinder engine while Special 68 naturally had eight cylinders.

Because of relatively rare eight cylinder engine in the early 1940, some consider this particular model as one of the first muscle cars. As an interesting fact, a luxurious deluxe equipment option was also added. These were hard time for the American car manufacturers.

In 1942 World War II forced Oldsmobile to stop all vehicle production. Workers on assembly lines were ordered to convert production plants for military defense purposes. Almost the entire machinery for automobile manufacturing was soon replaced with different kind of tools.

Even though Oldsmobile survived the World War II and all major crises since then, the production was finally discontinued in 2002. It remains remembered in American automotive history as one of the rare few manufacturers that operated continuously for 105 years.

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